Heritage Motor
A refined identity crafted for a club dedicated to restoring and preserving vintage automobiles.
About the Brand
Heritage Motor Collective is a private membership club for collectors of vintage automobiles — a community built around craftsmanship, preservation, and history. Their goal is to celebrate the artistry of classic cars and the stories behind them. They approached us seeking a brand identity that captured the soul of heritage while still feeling fresh and contemporary.
Our Approach
We began by studying the design language of classic vehicles: chrome detailing, bold silhouettes, deep shadows, and refined materials. The brand imagery embraces soft diffusion and dramatic lighting, mirroring the vintage mood of their curated car collection. Inspired by the warm, cinematic atmosphere of their photos, we created a brand system that pays homage to the past while elevating it for modern audiences.
What We Created
• A bespoke logotype inspired by mid-century automotive emblems
• A refined color palette featuring deep greens, brass, and polished metallic tones
• Visual textures evoking analog photography and aged materials
• Elegant editorial layouts for print, merchandise, and member materials
• A digital showcase system for cataloging restored vehicles
• Art direction for vintage-themed photographic assets
Result
The new identity gives Heritage Motor Collective a timeless, iconic presence. Members praised the balance between nostalgia and boldness, and the launch of the new brand helped the club increase membership inquiries and partnerships with restoration studios.
