Lumen Atelier
A bold identity crafted for a forward-thinking fashion house where urban energy meets modern minimalism.
About the Brand
Lumen Atelier is a contemporary fashion label inspired by the rhythm of big cities — fast movement, shifting lights, and the constant blend of art and street culture. Their collections feature structured silhouettes, soft technical fabrics, and a signature use of luminous color accents.
They approached us to build a brand that feels alive, expressive, and unmistakably modern.
Our Approach
We built the identity around the idea of motion as style. The blurred neon environment in the project visuals became our foundation — glowing reds, soft diffusions, shadows, and silhouettes that feel almost cinematic.
We wanted the brand to evoke the feeling of walking through a city at night: energetic, stylish, and slightly surreal.
Every element from typography to color reflects this duality of precision and atmosphere.
What We Created
• A refined, fashion-forward logotype inspired by editorial magazines
• A glowing red–black color system reflecting the brand’s night-city aesthetic
• Motion-blur art direction for campaigns and lookbooks
• A full identity system including labels, packaging, and garment tags
• Social media templates with strong vertical rhythm and bold typography
• A microsite concept emphasizing movement, transitions, and full-screen visuals
Result
The new identity dramatically elevated Lumen Atelier’s presence. Their launch campaign went viral across fashion communities, with praising the “cinematic, urban dream” aesthetic.
Boutique retailers reported higher demand, and the refresh positioned Lumen Atelier as a rising name in contemporary street-lux fashion.
