Root & Rise
A gentle, nature-inspired identity for an initiative empowering communities to plant, restore, and reconnect with the environment.
About the Brand
Root & Rise is a grassroots organization focused on ecological restoration, urban planting, and environmental education. Their mission is simple: make cities greener, healthier, and more connected to nature. They needed an uplifting, organic identity system that reflected growth, balance, and community involvement.
Our Approach
Drawing inspiration from botanical forms and warm natural tones, we crafted a visual identity centered around softness, clarity, and renewal. The imagery features delicate lighting and a serene aesthetic — aligning with the calm, glowing floral visuals used in their project teaser. Our system combines minimalist layouts with organic shapes to create a sense of life unfolding.
What We Created
• A new logo inspired by emerging leaves and branching growth
• A warm, earthy color palette based on soil, petals, and morning light
• Iconography representing planting, ecology, and community
• Editorial materials for workshops, campaigns, and field kits
• A website structure for highlighting upcoming initiatives and impact reports
• Photography direction emphasizing nature, hands-on restoration, and soft-focused textures
Result
The refreshed identity helped Root & Rise become more recognizable and emotionally resonant. Their planting events now attract a broader audience, and the brand’s storytelling system strengthened their partnerships with local schools and environmental groups.
